Jan 10, 2008

Credit Card Processing

Credit Card Processing

In modern times so many business establishments accept credit cards that many consumers have come to take their use for granted. Between debit cards and credit cards, the world economy is gradually shifting to a cashless society. True to science-fiction predictions a half-century ago, it's possible that in the near future almost all transactions can be handled without the need of paper money.

Of course, this trend leaves businesses with very little choice in the decision to accept credit cards. Even losing the ability to accept them on a temporary basis may result in a damaging decline in sales. The end result is that accepting credit cards in a timely and successful manner has become an absolute necessity for not just large corporations but even small business owners as well. Indeed, small businesses especially need to provide safe and dependable credit card service to their customers, as that extra source of income can often make or break a fledgling enterprise.

Offering customers credit card service begins with setting up your merchant account. A merchant account provider, who will offer a variety of protection and security services, typically furnishes these accounts, either free of charge or for nominal fees, when you set up your account. Sometimes, a merchant will use a bank as its merchant account provider; however, some banks charge exorbitant fees for credit card services, including even charging 5% or more of each transaction.

When choosing a merchant account provider, a good way to shop is to check and verify which trade associations the provider belongs to. You may also want to consult and research businesses in your industry or market, verifying which providers they use and aligning yourself with their practices. Of course, simply checking with the Better Business Bureau is another surefire, time-efficient means of choosing your merchant account provider.

There is perhaps no more important area of the economy for reliable and safe credit card processing than the Internet. Since the rise of ecommerce in the late 1990s, the demand for effective credit card services and Internet merchant accounts has grown exponentially, with many small businessmen choosing to deal with a merchant account provider directly in handling their ecommerce needs. With today's higher awareness and risk of identity theft especially, choosing the right credit card services provider becomes all the more crucial. Many credit card service providers are available online, and require only the simplest forms of registration. Though many are not completely reputable, some adhere to the strictest codes of ethics and practices. When choosing your service provider, look for their seals of approval and research testimonials from actual users. You may also want to look for the seal of approval given by a number of Internet service providers and software manufacturers.

1 comment:

shannon said...

this is a good topic.

it is really important to note, however, that not all companies that provide merchant accounts and credit card processing companies have a start-up fee, or even make you pay for the equipment. there are some that give you the equipment for free.

it is also important to note that some (most) merchant accounts have lengthy contracts.

this will certainly increase your revenue, if it hasn't already!